Overview
PAWL is a pet adoption social App efficiently and conveniently connects rescued pets from pet protection organizations and foster families directly with adopters.
Based on it’s well designed functionalities, adopters are able to interact with their preferred rescued pets, build long-term relationships, and help them with a memorable adoption experience.
In the United States, there are 6.5 million shelter animals every year. Among these animals, around half of them have been successfully adopted. And sadly, there are still around 1.5 million of sheltered animals have been euthanized each year.
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Role
UX Designer
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Skills
UX/ UI, Branding
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Team
Individual Project
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Timeline
Sep 2018- Oct 2018
Problem
Asymmetric information between adoption organizations and adopter families is one of the major problems occur in animal adoption process.
Hypothesis
There must be a better way to connect sheltered animals with adopter families to save more animals.
Design Goals
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Awareness
Introduce pet’s news feed to bring more pet adoption topics to the public. Awaken people’s awareness for advocating pet adoption instead of buying. Call for individuals action on pet adoptions.
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Connection
Build connections between individual adopters with animal rescue organizations and foster families through a built-in messenger system. Give more ease of use and efficient connection to meet their needs.
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Influence
BCalculate personal donation credits made through the social platform to influence more people to participate in animal rescue and caring.
Persona
Meet Eddie
Eddie works as a software engineer for five years, now he is a tech lead at a mid sized tech company. Both Eddie and his wife are not planning to have children at these moments, while even sometimes they feel kind of lonely.
Recently Eddie and his wife start to think about to have another family member. They decide to bring home a cat.
User Journey
Information Architecture
Branding Development
Wireframes
In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.
User Testing
Testing Result
Task 1: Navigation
On performing “find pet adoption organizations” task, I found it’s not intuitive to find “organization” tab on the bottom menu. Some participants prefer to find organizations by using the search bar instead button menus.
Solution
Change the color or opacity of bottom menu and add visual hierarchy to it; Change the black holder text inside the search box to indicate more on its functions.
Task 2: User Flow 1
On performing “check nearby organizations” task, participants are familiar with the ‘location/map’ icon on the top right of page. The page layout is ease to use on performing this task and no obvious error appeared.
Task 3: User Flow 2
Need more detailed pages to support the whole adoption process, such as pet’s profile page and pet’s application. Participant required for the availability for the pet and want more detailed adoption process.